Boy what a year it has been. It is crazy how unconventional 2020 has been. We all had so many plans and goals and a lot of which came crashing down when COVID-19 joined the party. For Reel Nock, this year looked very different. We had to cancel bowfishing trips, cancel business trips, and vacations to see friends and family.
When talking about bowfishing, we had our best and worst year yet. We didn’t run a single trip for two months at the start of COVID. At the very beginning of the season, we were practically begging for someone to give us an opportunity to run the motors! The biggest thing that hit us was that all the tourists we normally see, weren’t allowed into Florida. Once the governor opened the state to out-of-towners, we saw an increase in our trips.
Our saving grace this year was the website and app that we joined called ‘FishingBooker.’ We were able to secure new clients that we never would have gotten. Since many of our previous clients weren’t able to come back to Destin, this app helped save us and actually boosted us to have a great year!
As a current college student, COVID threw many wrenches in my academic plans. Instead of going back to campus for face-to-face classes, I stayed home and have been doing online. It wasn’t the semester that I was expecting but it really worked out in my favor. Not only did I save money by not having to pay for housing or driving but I also got to be very present and active with fishing this year. I went on nearly every trip that was run this year. From now on I will be doing online school that way I don’t miss out on business trips, bowfishing trips, or family events.
Hopefully 2021 will bring some better energy and even more growth for our business and yours! We have some really big plans in the works and we cannot wait to share them with all of you!
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Written October 27, 2020